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We should never underestimate the power of a good headline. There’s a reason there are those whose sole job is to write headlines on newspapers and other publications.
A powerful headline draws people in. It stops them from scanning further, and compels them to read, or in this case listen, further. And it does so in just a few words.
Finding just the right words matters, as Jonathan discovers in this episode. There are many parts to his vision, too many to fit into one short headline. So he’s forced to choose from among them.
He got pretty close in this conversation, capturing some key phrases like “stepping forward together”.
But in the end, he wasn’t comfortable putting a headline on his vision just yet.
The leader’s journey continues. Stay tuned.
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